Tay Huai Eng

Chief Executive Officer


Huai Eng currently helms IPPFA, overseeing the activities of the organisation’s nearly 600 Adviser and staff across Singapore.

He began his career as a life insurance agent in the 1980s with a leading insurance company and became a regular of its Quality and Star Clubs. His achievements resulted in his promotion to Unit Manager, where he recruited and trained numerous promising agents, many of whom went on to attain Million Dollar Round Table membership. He subsequently took on the position of Financial Services Director before joining IPPFA in 2004 as Director and Branch Partner.

Huai Eng has taken on many advisory roles. He was a founder member of the first Asia Pacific Life Insurance Congress and has served on the Executive Committee of the Life Underwriters’ Association of Singapore, where he last held the position of Vice-President. He has also lectured at the Pre-Management Orientation Program (Singapore College of Insurance) and served as Moderator at the Agency Management Training Council Course.

Huai Eng holds a Business Administration degree from the National University of Singapore.